YouTube user Levinater25 found what appeared to be a glitch in the Tiger Woods PGA Tour 08 game, allowing Tiger to chip a shot into the hole while standing on water. He dubbed this the "Jesus shot".

In a brilliant marketing move, EA Sports made a video response to Levinator25, letting him know that it wasn't a glitch after all.

The thing to note about this isn't so much EA's video, which is awesome, but the web-savviness of the company. Responding to Levinator25's video this way was a great piece of damage control, showed the company was not going to be heavy-handed toward its users, and practically ensured the video would go viral, creating a small but effective marketing phenomenon.